caseStudies

Study 1

Dental laboratory equipment manufacturer challenged by complaints on quality; hardware and software sales suffering.

Strategy

  • Find out what the customers are really experiencing
  • Identify organizational structure conducive to
  • optimizing market penetration
  • Organize into high performance area teams
  • Redesign distribution model and other systems to
  • reinforce ongoing collaboration with customers

Results

  • New products successfully brought to the market
  • 50% increase in sales; 19% increase in net profit